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The É«ÎÑÎÑÎÞÂëÒ»Çø¶þÇøÈýÇø communications department serves the district’s internal and external public through four primary areas:

• Proactive public relations: Plan, develop and execute public relations plans for district programs, campaigns or concepts to achieve measurable results toward set goals and objectives.
• Employee relations: Help build sound relationships between the district and its employees to foster positive attitudes and desired behavior of employees as ambassadors of the district.
• Issues management: Proactive process of anticipating, evaluating and responding to public policy issues that affect Texas public school districts.
• Community relations: Foster an inviting atmosphere for building relationships with constituent target audiences, groups and businesses in the district’s operating area.