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This introductory course will give students knowledge of private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. They will practice word processing and other technological communication skills as they learn to analyze the sales process and financial management principles, the role that government and the legal system play in business, and the principles of money.

Students will investigate money management from a personal financial perspective. They will learn to manage their daily finances and will study various methods of achieving short- and long-term goals, such as investing, tax planning, asset allocation, risk management, retirement planning, and estate planning.

Students will develop knowledge in the economic, financial, technological, international, social, and ethical aspects of banking to become competent employees and entrepreneurs. They will incorporate a broad base of knowledge that includes the operations, sales, and management of banking institutions to gain a complete understanding of how banks function within society. Additional topics include credit, bank accounts, stock market, real estate, and international banking.

Students investigate the field of accounting, including how it is impacted by industry standards as well as economic, financial, technological, international, social, legal, and ethical factors. They will learn accounting terminology, the fundamental accounting equation and its application to accounting procedures, and the basic steps in the accounting cycle. This course is strongly recommended for students planning to major in business in college.

#Certification opportunity: Intuit QuickBooks Certified User
In Financial Analysis, students will apply knowledge and technical skills in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs. Students will develop analytical skills by actively evaluating the financial results of multiple businesses, interpreting results for stakeholders, and presenting strategic recommendations for performance improvement.

#Certification Opportunity: NOCTI Accounting Foundations
This course receives a weighted GPA. In this second-year course, emphasis will be placed on partnerships, analysis of financial statements, and managerial and operational accounting. Students will formulate, interpret, and communicate financial information for use in management decision making. Students will also be expected to complete a research paper each semester and a project during the second semester which will be presented in an academic paper.

# Certification Opportunity: Microsoft Office Expert Exam
Students will develop advanced technical skills and show mastery to an industry standard through success on the Microsoft Office exams. They will develop management and communication skills as they create, interpret, and share items such as tables, charts, and

This capstone course is designed to give students supervised practical application of previously studied knowledge and skills in an arrangement appropriate to the nature and level of experience. Students will demonstrate proper job search procedures, interview techniques, professional dress and appearance, interpersonal skills, and technical skills in their practicum placement locations. Students who wish to take this course must have their own transportation to travel to their practicum site(s). This is a capstone course for students that are completing a coherent sequence of courses within their specific career pathway.

#Certification Opportunity: Entrepreneurship and Small Business (ESB)
This course will further develop the student’s entrepreneurial mindset and the skills necessary to become an entrepreneur. Students will take a proactive approach to develop a viable business idea using Design Thinking, the Business Model Canvas, and the North Texas entrepreneurship network . Students will work with area resources and partnerhsips to develop their entrepreneurial skillset and design a strategy to acquire funding and launch their own business. In addition, students may get opportunities throughout the year to enhance their entrepreneurial skillset, including; creating a pop up

This advanced course is designed to build upon students’ prior knowledge of sports and entertainment marketing. Students will develop a thorough understanding of advanced marketing concepts and theories as they relate to the sports and entertainment industries. The course also supports career development skills and explores career options.

#Certification opportunity: Student Social Media Marketing Certification
This course investigates the rise of social media and how marketers integrate social media tools into their overall marketing strategy. Students will learn how to manage a successful social media presence for an organization, techniques for gaining customer buy-in to achieve their marketing goals, and how to properly select the platforms to engage consumers and measure the results of these efforts.

This course provides a comprehensive look at how communication tools can be used to reach target audiences and increase consumer knowledge. Students will study advertising techniques such as print, broadcast, and digital, and they will explore the social, cultural, ethical, and legal issues of advertising and sales promotion.

In this course students will have opportunities for first-hand experience in the area of marketing through experiences both in the classroom and in local businesses. These experiences may consist of observations, shadowing, and hands-on activities for two periods per day and will demonstrate the importance of a knowledge of economics, technology, marketing concepts and strategies in the business world. Students who wish to take this course must have their own transportation to travel to their practicum site(s). This is a capstone course for students that are completing a coherent sequence of courses within their career pathway.